There isn’t much for me to write about regarding illustrating pet food. I just thought it would be fun to share a few illustrations I’ve done on this subject.
Pet food is just like regular food. The main issue for me was solving the texture. It was helpful to use a toothbrush to splatter, and an eraser to create rough, highlight areas.
The Art Director’s Meow Mix Layout.
The purchase order for Meow Mix Cat Food.
I labeled my photo reference to correspond with my tissue/line drawing for the Meow Mix Cat Food illustration.
An example of the Meow Mix Kibbles sent for my comp.
Final illustration of kibbles for Ralston-Purina’s “Happy Cat.”
This is my color comp (with art director’s comments) and photo reference for 9 Lives Treats.
Final illustration of Heinz kibbles.
Final Invoice to Heinz for 9 Lives Treats.