There isn’t much for me to write about regarding illustrating pet food. I just thought it would be fun to share a few illustrations I’ve done on this subject.
Pet food is just like regular food. The main issue for me was solving the texture. It was helpful to use a toothbrush to splatter, and an eraser to create rough, highlight areas.
THE ART DIRECTOR’S MEOW MIX LAYOUT.
PURCHASE ORDER FOR MEOX MIX CAT FOOD.
MY PHOTO REFERENCE LABELED TO CORRESPOND WITH MY TISSUE/LINE DRAWING FOR MEOW MIX CAT FOOD ILLUSTRATION.
AN EXAMPLE OF MEOW MIX KIBBLES THAT WERE SENT AS A COMP.
ILLUSTRATION OF KIBBLES FOR RALSTON-PURINA’S “HAPPY CAT.”
COLOR COMP WITH ART DIRECTOR’S COMMENTS AND PHOTO REFERENCE OF 9 LIVES TREATS.
FINAL ILLUSTRATION OF HEINZ KIBBLES.
FINAL INVOICE TO HEINZ FOR 9 LIVES TREATS.
PURCHASE ORDER FOR “SHEBA POCKETS” JOB.