I have illustrated many flavors of yogurt for different companies over the course of my art career. I had so many images that I decided to break this up into two posts.
What was fascinating for me about illustrating yogurt, were the “trends” I encountered. I illustrated some unusual flavors and often more than once! I even illustrated packages for companies that were competitors.
It always seemed to me that associating a yogurt flavor with a dessert or something fattening was certainly a TRICK! I have yet to taste that “pie crust” or anything remotely as delicious as the “deceptive illustrations” I put on those labels!
However, it didn’t stop me from doing those jobs and was quite educational. I actually learned how “Key Lime Pie” wasn’t supposed to be green the way I had illustrated it prior to illustrating it for Publix Supermarkets. That was because Key Limes grew in Florida close to where Publix was located. They wanted their pie more accurately portrayed!
I am going to share some yogurt lines from three companies, although I illustrated many others. It was very hard to share the illustrations for which I only had color photocopies. On those lines of illustrations (Crowley’s and Publix), I grouped them smaller. I figured the gist of the concept and design was still conveyed.
I did have a transparency of an illustration of a cinnamon roll (deceptive yogurt flavor!) I share it as a larger version with a close-up to show the texture. I used a toothbrush to add the stipple effect indicating cinnamon. I used liquid friskit to create “white” highlights, and tried to create many varieties of brown.
When I illustrated yogurt for Crowley’s Foods, it was part of an extensive assignment that also included many varieties of cottage cheese, sour cream, and even orange juice. I became very close with the art director and enjoyed our working relationship very much.
Pina Colada was a common flavor. Even though I had only a color copy, there was enough detail on it for me to show it larger. I was used to illustrating cut pineapples and I have illustrated them cut vertically, as well as horizontally. To capture the texture on a coconut, I used a crow quill with acrylic.
A really “deceptive” flavor for me and quite imaginative was “Wild Berry Crumb Cake Yogurt.” Just thinking about it, did make me hungry. It was fun to create the photograph for this flavor. My photo wasn’t that appetizing, but it still gave me the information I found helpful for my illustration! The client did not want any dripping, for sure!