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Tag Archives: package design
I was joyfully jarred when I received an email that said: “Judy, I have over 80 of your Beech-Nut Artwork masters. Please contact me! No joke.” It seems that a lovely art director, named “K” rescued my original art from a dumpster. I am very thankful to her for saving my artwork and returning it to me 18 years later! Continue reading
I’m coming out of my shell to share one of my nuttiest jobs! But seriously, this was a really fun post for me. Continue reading
In 2002, I received another large project from the same design firm in San Francisco that had awarded me the Spice Island’s “Quick Meals” and Beechnut baby food projects. By the time this project was completed, I had illustrated fifteen flavors of bagels for Lender’s, as well as a few additional illustrations of ingredients that would indicate the flavors on the label. I also illustrated a bagel with filling for a new product concept. Continue reading
I wasn’t exactly sure what I would write about the project that was the most lucrative and largest of my art career. Perhaps I did not share much about my illustrations on this project because I had not a single, good example of any of it. For many years, I either shot a slide of my artwork, or I went to a local, copy shop. If I had a special painting, it was a major expense of time and money to have a professional transparency made from my art. I can share that whenever I’m in a supermarket – I enjoy passing the shelves where I can see so many of my illustrations displayed!
I’m sharing two, large assignments that were “pasta related.” Another element that relates to these two assignments has to do with composition. The process of illustrating these labels was almost like putting together pieces of a puzzle, I needed to create a medley of vegetables that worked with the type and banner where it would be positioned. Colors and textures also had to be considered. Continue reading
At times, my career has been quite educational. When I’ve illustrated herbs, I became knowledgeable about their properties and usefulness as remedies.
The following illustrations represent my specialty niche of food illustration. For me, illustrating a salad is a joy. The textures and colors intrigue me and reference has always been readily available. The challenges would be non-organic elements, such as bowls, plates, and bottles. Continue reading