Tag Archives: Watercolor

#42 ILLUSTRATING YOGURT MADE ME CULTURED, PART 1

I have illustrated many flavors of yogurt for different companies over the course of my art career. I had so many images that I decided to break this up into two posts. What was fascinating for me about illustrating yogurt, were the “trends” I encountered. I illustrated some unusual flavors and often more than once! I even illustrated packages for companies that were competitors.
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#41 I HAD A HOLE LOX OF FUN ILLUSTRATING BAGELS

In 2002, I received another large project from the same design firm in San Francisco that had awarded me the Spice Island’s “Quick Meals” and Beechnut baby food projects. By the time this project was completed, I had illustrated fifteen flavors of bagels for Lender’s, as well as a few additional illustrations of ingredients that would indicate the flavors on the label. I also illustrated a bagel with filling for a new product concept. Continue reading

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#40 WITH BEECHNUT, I COULDN’T PUT A LID ON IT

I wasn’t exactly sure what I would write about the project that was the most lucrative and largest of my art career. Perhaps I did not share much about my illustrations on this project because I had not a single, good example of any of it. For many years, I either shot a slide of my artwork, or I went to a local, copy shop. If I had a special painting, it was a major expense of time and money to have a professional transparency made from my art. I can share that whenever I’m in a supermarket – I enjoy passing the shelves where I can see so many of my illustrations displayed!
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#39 I TOOK A SHOT AT ILLUSTRATING LIQUEUR

Illustrating liqueur flavors was simply a perfect project for me. As with many assignments, I never saw or tasted any of the products I illustrated. My first liqueur assignment never provided me with any printed labels, even though I was persistent in trying to get copies. I did receive a huge, cardboard display ad on my second project, though. Continue reading

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#38 IT WAS FRUITFUL BEING AN ILLUSTRATOR

From the beginning of my art career I specialized in still life imagery. Soon, I was illustrating a lot of fruit. Therefore, I not only considered my niche to be one of being a food illustrator, sometimes I’ve referred to myself as a fruit-label illustrator!
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#37 SOME UNUSUAL AND USUAL ILLUSTRATIONS, PART 2

As my illustration blog has evolved, I’ve shared tips, materials, techniques, and stories. I have plenty of food-related jobs that I could categorize. I’ve been doing that for many of my recent posts. For this post, I am sharing more variety. A lot of these projects are not “food-related.” The common factor for these jobs was my working process. As soon as the job was assigned to me, I sought out reference to follow as my “road map.” I submitted line drawings, marker comps, and once the art director sent me their comments – final art! If I was lucky, down the road I would get a printed “tear-sheet” of my illustration.
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#36 NOODLING WITH THESE ILLUSTRATIONS

I’m sharing two, large assignments that were “pasta related.” Another element that relates to these two assignments has to do with composition. The process of illustrating these labels was almost like putting together pieces of a puzzle, I needed to create a medley of vegetables that worked with the type and banner where it would be positioned. Colors and textures also had to be considered. Continue reading

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